OUR STORY

Life Is Magic started with my daughter.

When my wife was pregnant, I started thinking about the things I wanted our daughter to grow up believing.

I wanted her to know that the way we talk to ourselves matters. That gratitude is powerful. That happiness is a decision we get to make every day. That hard moments don't have to define us. And that no matter what life puts in front of us, we can choose how we respond.

Those are the beliefs we try to live by in our house, and they became the heart of Life Is Magic.

I've been fortunate to live an incredible life. I spent 14 years in the NFL, became a 2x Pro Bowler, performed on America's Got Talent, traveled the world as a speaker and magician, and wrote the bestselling book Life Is Magic.

But this brand isn't about any of those accomplishments.

It's about the lessons behind them.

It's about choosing gratitude when life doesn't go according to plan. Believing in yourself when things get difficult. Working hard. Being kind. Laughing often. Loving the people around you. And reminding yourself that there is still magic in the life you're living right now.

And then there are the hats.

The hats are for my grandpa.

My grandpa was my favorite man in the world. He was a huge influence on my life, and hats were part of who he was. Creating the Life Is Magic hats became my way of carrying a little piece of him with me — and honoring someone who helped shape the man I became.

So when you wear Life Is Magic, I hope it's more than a shirt or a hat.

I hope it's a reminder.

A reminder to appreciate the people you love. To believe in yourself. To choose gratitude. To keep going. And to recognize how much good is already around you.

One day, I hope my daughter looks at this brand and understands exactly why we started it.

It's a great day to be alive.

— Jon Dorenbos