LIFE IS MAGIC

The Hat Collection

The "Life Is Magic" Collection isn’t just merch—it’s a reminder to find joy in the journey, turn obstacles into opportunities, and believe in the impossible. Featuring premium gear designed for comfort, style, and inspiration, this collection is made for dreamers, doers, and anyone who believes in the magic of life.

Wear the Magic. Live the Magic. Because Life Is Magic!

FIND YOUR MAGIC

Patches are sewn on the FlexFit 110 Snapback

Featured Hats

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David Vobora

Retired NFL Linebacker and Founder of The Adaptive Training Foundation Joins the Life is Magic Team

“I’m stoked to join the Life is Magic team. I am proud to share my alignment with Jon’s vision of achievement through adversity.”

  • SWAP HATS ON THE FLY

    Whether you are spending a day on the beach or hitting the town, we have the perfect hat/gear for the occasion.

    SHOP HATS 

Why You'll Love It

High-quality, ultra-soft materials for everyday wear

We use the FlexFit110: a unique blend of the original FlesFit tech + adjustable closure and the wool-like fabric that is both moisture-wicking and quick-drying. Easygoing yet functional, the cap is loved by all types of crowds.

Sleek, modern designs with Jon’s signature Life Is Magic mantra

A symbol of resilience, positivity, and the power of perspective

Every morning when I wake up, I take a deep breath, and say the words "It's a great day to be alive." It doesn't matter what live throws at us… WE'RE ALIVE!

Just like the hat says:
Life Is Magic: it's a great day to be alive
- Jon Dorenbos